06 — Consulting Company
A redesign that repositioned a regional consultancy for national, board-level clients.
- Client
- NORTHSTAR
- Industry
- Management Consulting
- Year
- 2024
- Duration
- 10 weeks
- Team
- Strategist, designer, 2 engineers
- Services
- Website RedesignWebsite DesignMaintenance & Support
- Qualified leads
- +51%
- SEO rankings retained
- 100%
- Page weight
- −40%
Sample project and illustrative metrics shown for demonstration.
01Overview
NORTHSTAR was winning national mandates on referral but its website still positioned it as a local firm.
02Challenge
Reposition the brand upmarket without losing a decade of search rankings built on long-form insight articles.
03Approach
- Step 01
Audited 240 pages of content and consolidated them into 60 authoritative guides.
- Step 02
Designed a new editorial system for insights, case studies and partner profiles.
- Step 03
Mapped every legacy URL to a redirect before launch.
04Design
Navy and ice-blue, a disciplined grid and data-led case studies that read like board papers — clear, evidence-first, nothing decorative.
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
05Development
Headless Contentful build on Next.js with automated redirect testing in CI to guarantee SEO parity at launch.
- Next.js
- TypeScript
- Contentful
- Vercel
06Result
Qualified leads grew 51% year-on-year with no loss in organic rankings through the migration.
Next project
NOVA
SaaS Platform
Currently accepting selected projects.