NOVA

NOVA had strong product-market fit with startups but kept losing enterprise deals at the first-impression stage. Their website read like a side project next to competitors three times their size.

Enterprise buyers needed to see security, integrations and scale within the first scroll — while self-serve users still needed a frictionless path to sign up. One site, two very different buyers.

1. Step 01

   Interviewed six recent enterprise prospects to map the questions blocking their decision.

2. Step 02

   Split the information architecture into a 'Teams' and 'Enterprise' track sharing one design system.

3. Step 03

   Rebuilt onboarding as a three-step guided setup instead of an empty dashboard.

A restrained, indigo-on-ink visual language with live product UI replacing stock illustrations. Every claim on the page is backed by a real screen from the product.

Built on Next.js with Sanity as the CMS so the marketing team ships pages without engineering. Pages are statically generated and served from the edge; interactive product demos load only when scrolled into view.

• Next.js
• TypeScript
• Tailwind CSS
• Sanity
• Vercel

Within the first quarter after launch, NOVA's demo requests grew 42% and their sales team reported enterprise calls starting 'further down the funnel' because buyers arrived pre-qualified.