03 — AI Product
Product design and web app for an AI assistant that turns sales calls into structured CRM updates.
- Client
- KINETIQ
- Industry
- Artificial Intelligence
- Year
- 2026
- Duration
- 12 weeks
- Team
- Product designer, 3 engineers, PM
- Services
- Web ApplicationsUI/UX DesignLanding Pages
- Trial-to-paid
- +57%
- Time to first value
- 4 min
- Support tickets
- −45%
Sample project and illustrative metrics shown for demonstration.
01Overview
KINETIQ had a powerful model and an interface that made it feel unreliable. Users didn't trust what they couldn't verify.
02Challenge
Make AI output inspectable: every extracted field needed to show where it came from, and editing it had to be faster than typing it from scratch.
03Approach
- Step 01
Mapped the review workflow of 12 sales reps across three companies.
- Step 02
Designed 'source-linked' fields — click any value to hear the exact moment in the call.
- Step 03
Shipped a launch landing page alongside the product to capture a waitlist.
04Design
A calm, dark workspace with a single green signal colour reserved for confident AI output; uncertain fields surface in amber so attention goes where it's needed.
Aa
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abcdefghijklmnopqrstuvwxyz 0123456789
05Development
React front end talking to a FastAPI service, with PostgreSQL for structured data and streaming responses so results appear while the call is still processing.
- React
- TypeScript
- FastAPI
- PostgreSQL
- AWS
06Result
Trial-to-paid conversion rose 57% and new users reached their first synced call in about four minutes.
“They asked better questions about our business than our last three agencies combined — and then shipped ahead of schedule.”
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